Page 7 - Genius

with it all the ways and modalities – of production from a starting point to an end, between form and
itself. The product – as final result of the production
process – is determined by an importance that
increases always more and more. As it must
affect and weigh on the consumers choices, it
prevaricates ineluctably the necessary ethic values
of all those actions meant to aim and determine its
state of being, depriving the comprehension of the
consumers from what is the real sense of necessity.
In a modern society – to make it prosperous – the
role of product can’t absolutely overcome the
goodness of the rules of actions aimed to make it,
even if only we bring our analysis on a hypothetical
scale of values. It is always the quality of the
action that offers to the product new possibilities
of renovation, not its mere reification. Times and
ways with which people join together to conceive
projects, the quality of their actions in this sense
are – and will always be – the priority elements
that allow whatever system, whatever civilization
- and life itself – to improve and grow better and
prosperous.
Probably the answer to this question is due to our
capability to transfer our attention from the product
– as static matter – to the production process –
what is creative in it -. That is that the production
process has to be intended as a multiplicity of
actions that a group of people adopt and destine
content, animated by a desire of pure awareness
and self-conscious approach towards the methods
of doing, something absolutely indispensable to they
themselves. Innovation, sustained development,
renewable sources, responsible implementing and
accurate utilization of the public – as well as the
private – financial resources will be really possible
only through a far-sighted, sane, clean way of
planning useful to the producer, of course, but also
to the consumer in the same measure.
A new way to cooperate to finalize innovative
methods of planning can derive from what today
is called “international presentialism” and the
opportunities that it can offer. Fairs, conventions,
events – supported by institutional organisms
capable to involve accurately people of clear fame
that operate in culture and art in general – offer
the chance to producers and financial operators, to
give birth to synergic, strategic processes between
those different characters (actors) and the territory
where they operate. The principal goal is to address
different efforts and resources towards a more
complex common activity, in order to develop
already existing actions and future projects not
necessarily finalized and destined to a “product
tout court”: therefore, instead, to those products