Page 6 - Genius
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DEFIlINg [contaminating] by ArT
Even though alimented (nourished) by the constant quality and, absolutely recognizable expression.
tension to survive for necessity – and therefore Nowadays social systems use several media ways
subdued to a continues metamorphosis because (and not only them) to broadcast contemporary
of the stimulations and the inspiration, owing to images of themselves that reiterate endlessly this
human talent and cleverly and, consequently, to precise concept: what has not any sort of economic
the solutions that it has to find and make concrete value it is not a product. Then, to transform this
from time to time (time after time) by its own nature product into something popular in order to incentive
– the capability to transform, to modify, “to wove people to consume it, market strategies adopt
and unravel” (as Penelope), to unmake and remake always more and more sophisticated means of
in order to re-create is what animate the research communication – and propaganda – with the clear
of vitality of contemporary operativeness, as well intent of seducing thoughts and decisional freedom
as the spirit of the nowadays Homo Oeconomicus. – through a subtle, subliminal manipulation-, in
In the modern world (post-modern) – having took the order to conform values and expectations to the
place of the Homo Faber – the Homo Oeconomicus market itself own advantages. Today, more than
has begun to measure anything, any product ever, economic power means absolute power.
he makes, only by factors and variables purely
economic. Although flexible, these parameters Nevertheless this has brought modern man to have
are the only tools capable to express value. Far no other choice that to come straight into a sort
beyond any possible nostalgic remembrance or of cul de sac where he has hopelessly confined
moral delicacy, today what can’t be verified on himself: an arid place where the process of
economical basis is unanimously labeled as “with depression seems to be by now irreversible, if not
no value”, that is it can’t be identify as “product“. definitive. Contemporary economy is so sickeningly
From this consideration, it is possible to infer un-equilibrated and out of balance that it has no
how – and how much – the dynamics of human other remedy to hold up on its own precariousness:
actions have become more and more aggressive. for this reason it generates a widespread climax
Inside the strategies of competitive markets, of fears and tensions that are not useful at all to
aggressiveness is not just a primary element, it what it would substantially be – or better, it is –
is the constituent dorsal backbone, unavoidable that allows economy to exist- the concept – and
