Page 5 - Famous

of ads, fashion images and others. More recently, style manner? Namely because they have only switched from
and personal information, in the new communication using one set of tools to another set, which are more
paradigm, have become information packets, valid for modern and which, in a way, level the playing field. If
short periods of time, and then rapidly ejected from the before, one had to master the technique, nowadays,
system as redundant. Everything is transmitted using the ideas can be put in practice if one has access to a
the same digital code, and art can materialize all over computer and the appropriate software. The result of
the world simultaneously. The Renaissance paradigm of their artistic pursuit is still an object though, which can
the unique, artist-defined perspective to be perceived be printed or rendered tri-dimensional by means of a
by the art consumer seems to elude more than ever printer of a rapid prototyping machine.
a clear definition. The artist and the art consumer are
not necessarily the origin and the destination any Now more than ever, in the age of diversity and
more; they become just turning points in the complex permanent change, when we can have a hard time
informational flow. choosing from one hundred kinds of shampoo
in the drugstore, it is necessary if not to operate
There are still numerous artists that use the traditionally categorization, to document the phenomenon and put
established media, such as painting or sculpture, to together a catalogue, either as an orientation for the
convey their vision of the world. Their artwork has a art public, or simply, such as in this case, to inventory
craft component which cannot be ignored: in order the variety of art forms and individual creations and/or
to produce an artistic object, a certain set of actions trends that are endlessly moving in front of our eyes.
have to be understood and performed, and the desired Due to the ascent of the internet, more and more artists
result can be obtained only after mastering the craft have chosen this as their primordial means of showing
aspect. And then, there is the other category, the artists the public what is going on, and anthologies such as this
who have rapidly incorporated, albeit in a transitional serve a higher purpose, namely to document an elusive
manner, the new media, namely the computer as a phenomenon and bring to the fore artists who can thus
tool of artwork creation. They still use as a referent the understand more how their individual creations shape
real world, and attempt to depict in a representational the world we all live in, what is the responsibility of a
manner what they perceive as important from the creative consciousness, and where they stand in the
surrounding environment, but their tools are not the grander scheme of things.
brush or the pencil anymore, but computer software
which helps, by means of a limited set of preset choices, Dana Altman
to express their personal vision. Why in a transitional New York, 2006

FAMOUS
CONTEMPORARY ARTISTS