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DANA ALTMAN
121
Lives and works in New York, New York USA
In the old times, an artist would create in his studio, artists have the option to orient themselves towards
then he would find an institution to exhibit his artwork, a larger variety of media, while also exploiting to
would possibly get the recognition he felt he deserved, the maximum the traditional and established ones.
maybe find a patron willing to invest in his future Although the subject matters still stem from a
career, have his artwork sold, acquire a following and combination of factors, either personal experience, an
so on. This is the traditional scheme of things, which interpretation of the meaningful social issues, a flight
some might say it still applies nowadays in its basic from the overwhelming Big Brother reality or exploiting
structure, but somehow, it feels more complicated than it critically by means of cultural quotes, there is much
this, and it has become difficult to define a universally more to be said about the plethora of factors that have
valid pattern of how things should be working. The influenced the development of art trends nowadays.
outline seems to have changed tremendously in the last Perhaps as never before, one can notice that the
decades, due to new developments which occur on a centralized identity model of an artist is subjected to
daily basis and which have modified the paradigm and intense erosion due to the constant bombardment of
the dynamic of the relationship between the artist and information. An artistic trend develops, grows old and
the art consumer. The most important phenomenon ends up in the same depository with yesterday’s and
is definitely the ascent of the internet that allows tomorrow’s trends. We live in a frenzy of last moment
effortless circulation of information, and has also information, 5-minute celebrity, live war and life spent
produced an entirely new medium. online, shared by millions of users, and contemplation
Nowadays, we live in a world in permanent evolution is rarely possible. The user is not necessarily unhappy
due to the technological breakthroughs, and sometimes with the offer and responds to the stimuli every time
innovation surfaces in more places simultaneously; the ads are on, and the result may be an overwhelming
as a result, artwork is more than ever shaped with saturation. What applies to other fields of our daily
the permanent obsession of originality. The gender lives is also of importance for the type of artwork we
separation between different art forms does not choose, or we are exposed to, and the extreme variety
exist so blatantly any more, because everything is is only making any attempt to classify and judge more
transmitted through the same media and in fact, even difficult than ever.
the gap between objective reality and its effigies has
become more elusive than ever. Artists often regard their artwork as a free projection of
a personal feeling, but they have to shape their style in
Another issue that has ascended to the forefront is competition with others, with the wish to be unique. The
that we live in an age of extreme diversity, where power of this originality is intensely eroded by a flood
4 FAMOUS
CONTEMPORARY ARTISTS
