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EDUARDO PLA
Lives and works in Buenos aires, argentina
 www.eduardopla.com.ar
artist contact
 epla@eduardopla.com.ar
A perfect visual operator of the immediate future: The double globalisation, virtual reality, of the world-wide trend to live a hybrid condition between
comprising the economic and the cultural, that accompanies our entrance the natural and artificial life. The might of the Media, as a determining factor
into the third millennium, emphasises the electronic fate of the image in in this revolution, bases itself upon the superior communicative power of
the most inexorable of ways, as far as smoothness of communication is the image, as opposed to the traditional static means of information.
concerned. The pre-eminence of the image in motion puts an end to the immemorial
Indissolubly linked to the incessant development of information technology monopoly of the static image. The notion of “art” appeared with the first
and to its role in the globalisation process, the electronic image affirms cave paintings, and remained linked to the notion of “information” due
its supremacy in the visual field, fully assuming the fluidity of its condition to its various mounts, from temple walls to church altarpieces, without
through the evanescent and ephemeral character of its mount, the forgetting the palaces of noblemen. Printing and easel painting created
television screen. We have reached the end of a long process that the diversity and the hierarchy among the mounts, and contributed to the
will radically affect our perceptive structures and our entire existential formation of a graphic art, considered superior to the general information
condition. We are witnessing a consolidation of the profile of a new products and inferior to the one of painting. From Gutenberg to Niepce,
civilization based upon electronics and biotechnology, the civilization of the static status of the image, its monopoly of information and the cultural

ALCHIMIA gALLeggIAnTe, BienaL De porto aLegre BrasiL 2001 TRENDS