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POP NEO-CUBISM
[ MARTINI LADIES ]
Ygartua’s Pop Neo-Cubism is a form of Neo-Cubism that fragmented composition serves to emphasize the artificiality of
combines elements of pop art and urban art with the fragmented, the image and the societal pressures it represents.
abstract style of cubism. Ygartua’s Pop Neo-Cubism incorporates By including popular culture references such as this, Pop Neo-
popular culture references, to comment on contemporary Cubism, artists aim to bring attention to the influence that media
societal trends and consumerism. The image of a celebrity and advertising have on our perceptions of beauty, success,
woman sipping a martini is a stereotypical representation of a and lifestyle, and to question the values and ideals that these
glamorous, sophisticated lifestyle, and is often associated with representations promot.
wealth and luxury. Paul Ygartua style uses bold, bright colors and simplified, flat
In Pop Neo-Cubism, this image may be deconstructed and forms to create a modern, urban aesthetic, to comment on
abstracted through the lens of cubism, with the goal of and critique contemporary society through the lens of cubism,
commenting on the superficiality and artificiality of such blending traditional art techniques with contemporary
cultural representations. The use of bold colors, flat forms, and subject matter.*
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