Page 6 - TOP 10 CONTEMPORARY ARTISTS - volume IV

Defiling (contaminating) by art)
Even though alimented (nourished) by the constant
tension to survive for necessity – and therefore
subdued to a continues metamorphosis because of
the stimulations and the inspiration, owing to human
talent and cleverly and, consequently, to the solutions
that it has to find and make concrete from time to
time (time after time) by its own nature – the capability
to transform, to modify, “to wove and unravel” (as
Penelope), to unmake and remake in order to re-create
is what animate the research of vitality of contemporary
operativeness, as well as the spirit of the nowadays
Homo Oeconomicus.
In the modern world (post-modern) – having took the
place of the Homo Faber – the Homo Oeconomicus has
begun to measure anything, any product he makes,
only by factors and variables purely economic. Although
flexible, these parameters are the only tools capable to
express value. Nevertheless this has brought modern
man to have no other choice that to come straight into
a sort of cul de sac where he has hopelessly confined
himself: an arid place where the process of depression
seems to be by now irreversible, if not definitive.
Contemporary economy is so sickeningly un-equilibrated
and out of balance that it has no other remedy to
hold up on its own precariousness: for this reason it
generates a widespread climax of fears and tensions that
are not useful at all to what it would substantially be – or
better, it is – that allows economy to exist- the concept
– and with it all the ways and modalities – of production
itself. The product – as final result of the production
process – is determined by an importance that increases
always more and more.
As it must affect and weigh on the consumers choices,
it prevaricates ineluctably the necessary ethic values of
all those actions meant to aim and determine its state of
being, depriving the comprehension of the consumers
from what is the real sense of necessity. In a modern
society – to make it prosperous – the role of product
can’t absolutely overcome the goodness of the rules
of actions aimed to make it, even if only we bring our
analysis on a hypothetical scale of values. It is always
the quality of the action that offers to the product new
possibilities of renovation, not its mere reification.
That is that the production process has to be intended
as a multiplicity of actions that a group of people adopt
and destine from a starting point to an end, between
form and content, animated by a desire of pure
awareness and self-conscious approach towards the
methods of doing, something absolutely indispensable
to they themselves. Innovation, sustained development,
renewable sources, responsible implementing and
accurate utilization of the public – as well as the private
– financial resources will be really possible only through
a far-sighted, sane, clean way of planning useful to the
producer – of course – but also to the consumer in the
same measure.
A new way to cooperate to finalize innovative methods
of planning can derive from what today is called
“international presentialism” and the opportunities that
it can offer. Fairs, conventions, events - supported by
institutional organisms capable to involve accurately
people of clear fame that operate in culture and art in
general – offer the chance to producers and financial
operators, to give birth to synergic, strategic processes
between those different characters (actors) and the
territory where they operate. The principal goal is to
address different efforts and resources towards a
more complex common activity, in order to develop
already existing actions and future projects not
necessarily finalized and destined to a “product tout
court”: therefore, instead, to those products that are
not consequentially circumstantial to the single event,
but rather to a more wide-open vision, necessary to
consolidate a philosophy of endurable development
for the environment and the territory. Something
that is highly civil and social at the same time. n the
specific – as previously said above - the overcoming
of the actual stagnating situation can be spotted in
that self-conscious, intuitive, constructive planning,