P. 6

Defiling (contaminating) by art)

           Even though alimented (nourished) by the constant          of actions aimed to make it, even if only we bring our

           tension to survive for necessity – and therefore           analysis on a hypothetical scale of values. It is always
           subdued to a continues metamorphosis because of            the quality of the action that offers to the product new
           the stimulations and the inspiration, owing to human       possibilities of renovation, not its mere reification.
           talent and cleverly and, consequently, to the solutions
           that it has to find and make concrete from time to         That is that the production process has to be intended
           time (time after time) by its own nature – the capability   as a multiplicity of actions that a group of people adopt
           to transform, to modify, “to wove and unravel” (as         and destine from a starting point to an end, between
           Penelope), to unmake and remake in order to re-create      form and content, animated by a desire of pure

           is what animate the research of vitality of contemporary   awareness and self-conscious approach towards the
           operativeness, as well as the spirit of the nowadays       methods of doing, something absolutely indispensable
           Homo Oeconomicus.                                          to they themselves. Innovation, sustained development,
                                                                      renewable sources, responsible implementing and
           In the modern world (post-modern) – having took the        accurate utilization of the public – as well as the private
           place of the Homo Faber – the Homo Oeconomicus has         – financial resources will be really possible only through
           begun to measure anything, any product he makes,           a far-sighted, sane, clean way of planning useful to the
           only by factors and variables purely economic. Although    producer – of course – but also to the consumer in the
           flexible, these parameters are the only tools capable to   same measure.

           express value. Nevertheless this has brought modern
           man to have no other choice that to come straight into     A new way to cooperate to finalize innovative methods
           a sort of cul de sac where he has hopelessly confined      of planning can derive from what today is called
           himself: an arid place where the process of depression     “international presentialism” and the opportunities that
           seems to be by now irreversible, if not definitive.        it can offer. Fairs, conventions, events - supported by
                                                                      institutional organisms capable to involve accurately
           Contemporary economy is so sickeningly un-equilibrated     people of clear fame that operate in culture and art in

           and out of balance that it has no other remedy to          general – offer the chance to producers and financial
           hold up on its own precariousness: for this reason it      operators, to give birth to synergic, strategic processes
           generates a widespread climax of fears and tensions that   between those different characters (actors) and the
           are not useful at all to what it would substantially be – or   territory where they operate. The principal goal is to
           better, it is – that allows economy to exist- the concept   address different efforts and resources towards a
           – and with it all the ways and modalities – of production   more complex common activity, in order to develop
           itself. The product – as final result of the production    already existing actions and future projects not
           process – is determined by an importance that increases    necessarily finalized and destined to a “product tout
           always more and more.                                      court”: therefore, instead, to those products that are
                                                                      not consequentially circumstantial to the single event,

           As it must affect and weigh on the consumers choices,      but rather to a more wide-open vision, necessary to
           it prevaricates ineluctably the necessary ethic values of   consolidate a philosophy of endurable development
           all those actions meant to aim and determine its state of   for the environment and the territory. Something
           being, depriving the comprehension of the consumers        that is highly civil and social at the same time. n the
           from what is the real sense of necessity.  In a modern     specific – as previously said above - the overcoming
           society – to make it prosperous – the role of product      of the actual stagnating situation can be spotted in

           can’t absolutely overcome the goodness of the rules        that self-conscious, intuitive, constructive planning,
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