Page 6 - World of Art (WOA) Publishing: Art Project by Petru Russu -Catalogue 2024

World of Art (WOA) Publishing:

World of Art (WOA) is an artist-run publishing platform in the field of contemporary art,
culture, and theory. It provides a valuable service to artists, collectors, galleries, and
museums by offering high-quality magazine and contemporary art book content.

This relationship provides the value behind World of Art’s wide variety of publishing
projects, thanks to our international network of distributors and contractors in
bookstores and newsstands.

In response to the needs of modern art marketers, WOA publishing evolves its
concept to focus on the art market – collector, gallery, and museum. They develop an
original art magazines and unique art books with targeted content that promises to
better attract and hold the target audience’s attention.

For every publication, a tailor-made plan is created, encompassing all steps from the
initial idea to the distribution. This approach ensures that the focus of every published
WOA book and magazine is the target collector, gallery, and museum. This is indeed a
powerful tool for artists and those interested in contemporary art.

How Successful is Print Advertising in WOA?

In the digital age, studies have found that print ads evoke a stronger emotional
response compared to digital ads. The tangible nature of print media allows
consumers to engage more deeply, thereby making print advertising still effective. A
YouGov survey in the UK has revealed that roughly 88% of readership prefers reading
magazines and books in print rather than online, and about 3 in 4 American adults buy
a print book. With this print media comeback, recent times have been given a new
lease of cultural life.

Studies show that WOA’s print advertising offers a 112% return on investment, making
it a cost-effective way to reach art lovers, collectors, and curators of galleries and
museums. Another benefit of print advertising is its ability to drive website traffic. In
addition, the printed art magazine and art book market provides the consumer with
a break from spam emails, pop-up ads, and limits distractions from other ad displays
since it was reported that 42.7% of global internet users use ad blockers.

World of Art, the leading contemporary art magazine
along with Art News and Art in America:
WOA’s contemporary art magazine is synonymous with an advertorial and consists of
artists’ portfolios and galleries’ profiles in contemporary art publication. They offer a
platform for publishing on subjects of contemporary and topical interest in the field of
art and culture. They perceive a book as an alternative medium for artists, both as a
visual object and as a way of documenting the artistic process.

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