Page 127 - The 60.Venice Biennial & MoMA issue of WOA Contemporary Art magazine

the traditional notions of art and aesthetics. They also used of overconsumption and waste on the natural resources and
techniques such as collage, assemblage, silkscreen printing and the animal life. Moreover, she questions the role of the media
appropriation to create their artworks. and the celebrities in shaping the identity and the values of the
However, Dimitrescu’s collages are not merely a celebration or people.
a parody of pop culture. They are also a critique and a warning Dimitrescu’s collages are thus a powerful and provocative
of the negative effects of consumption and consumerism on statement against consumption and consumerism. They invite
the environment, the society and the individual. Dimitrescu the viewers to reflect on their own habits and choices as
exposes the contradictions, the manipulations and the illusions consumers and citizens. They also challenge the viewers to
of the advertising industry, which creates artificial needs and reconsider their relationship with art and culture in a world
desires in the consumers. She also shows the consequences dominated by mass media and market forces.

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