Page 84 - Famous

PAVO MA JIC

Lives and works in Split, Croatia
w w w.ar toteque.com /ar totech /ar tNOUW_ show1/Pavo_ Majic /Pavo_ Majic.htm

Personal Approach to Modern Cults
The catalogue of the exhibition ’High and Low – Modern Art and Popular stars Majic moved into international ones, trying to depict as modern
Culture” (held in the New York Museum of Modern Art in 1990), therefore icons within decently chosen graphic framework. It is the very graphic
nearly 30 years after Pop Art triumphantly appeared, emphasized the supplement that crest the ‘excess’ of meaning differentiates Majic’s works
effort to point out the “continuous circuit between the high (elite we would from classical, idolatrous depictions of media stars meant for teenage
say) and the “low” (popular) culture of a modem city”. Everything that was bedrooms and favorite meeting place, since the chosen ornament from
considered an avant-garde gallery act in the early 1960s, papered on the the background (lizard referring to the poetic imagination of Jim Morrison,
cover of the Beatles’ record in the second half of the decade (the well-known a cheap imagination of leopard fur as a connotation of Madonna’s vulgar
album Sergeant Paper’s Lonely Heats Club band, layout by British pop artist imagination, slanted crucifixion as a memento of the early death of James
Peter Black), “Velvet Underground” (the first record produced and designed Dean) indicate characteristics and virtues of the centrally placed figure.
by Andy Warhol) as well as others artifacts of the allegedly low consumer Some of them, such as Prince and Cher, are repeated in series wishing to
culture. The turning point caused by Pop Art at the boundary between a emphasize their status of demand on the market, applying Warhol’s process
traditionally unique, work of art and a multiplied object of every day use is in depictions of ”Coca Cola” bottles and “Campbell’s” canned soups. For
perhaps best evident in the super lucrative field of mass electronic, from those who do not wish to go beyond visual pleasure and the reconcilability
film and television over various roto-print products to the already mentioned of the motif, the works of Pavo Majic truly represent the most impressive
graphic cover of pop and rock records. In the universally wide sphere of figures of media mythology who achieved their glorious moments in this time
images it is not difficult to recognize the origin of topics and design methods of multiple elite and mass taste, and those who are not willing to make more
of Pavo Majic who has for years been performing the demanding task of efforts and concentration in the comprehension, this series of glamorous
graphic editor of vinyl products. Recently, as shown by this exhibition whose posters is a challenge and an introduction to a personal approach to the
works are similar to those exhibited at the Heidelberg EE Gallery, from local key figures of planetary consumer culture.
Darko Glavan B.A.
 THE LIZARD KING, SCREEN-PRINT ON CANVAS 28X40 IN. / 70X100 CM.
ISABELLA ROSSELLINI, SCREEN-PRINT ON CANVAS 28X40 IN. / 70X100 CM. 

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FAMOUS
CONTEMPORARY ARTISTS