Page 229 - ArtUnlimited
P. 229
Since 2009, Jeff Tallon has been synthesizing painting and technology. Some photography, text, audio, video and the Internet. This has taken the use of
of his paintings include qR Codes, which allow viewers to capture content the qR Code out of its typical role as a means of marketing and transformed
using a handlheld device. He publicly displayed the first qR Code painting it into a vehicle for artistic achievement. These works ask us to consider
in Canada at the 2010 Toronto International Art Fair. The painted qR Code the lengths we will go to when we try to communicate ideas and thoughts,
message can redirect participants to either a text message or URL. This products and by-products; the price we’ll pay to get one’s attention. Our
process causes the work to break with a 30,000-year tradition of painting time becomes a commodity, something that can be bought and sold. In an
being a passive engagement. These innovative works engage the body, instant, we make decisions that contribute to a cycle of events. we become
auditory canals and visual system. They seamlessly blend together paint, part of a mobile matrix and money is the oil that greases the wheel.
229
